Aug 272015
 
The biggest social network on earth keeps getting bigger. Today Facebook announced a huge milestone: a billion people used the service Monday, founder Mark Zuckerberg said in a post. “On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family,” he wrote. “When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.” The sheer size of Facebook’s active user base dwarfs other social networks. And it’s an impressive feat for the company’s growth team, which has continually found ways to attract new users despite essentially saturating the market in its home base of the United States. Efforts like Internet.org, which will deliver basic internet services to developing countries using solar-powered planes, position the company to grow its reach even further. “A more open and connected world is a better world,” Zuckerberg wrote. “It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.” It has also brought about a much stronger Facebook.       Correction, 5:08 p.m.: This post has been updated to reflect that Facebook hit 1 billion users on a single day; the company has not yet updated its average daily number of users, as this post originally suggested. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Aug 072015
 
Customer Centric Culture – The Trust Factor What is it that successful business people get about being “customer centric”? A not so subtle element of doing business today has to do with Trust. My conversations with other international traders most always mention trust in the conversation. How do I trust the people I’m doing business with? How do I trust the product that is being presented? “If building relationships is the key to sales success, then trust is the foundation.” The answer is in building relationships. Markethive enhances relationship building through social interaction. The perfect “Social Marketing” environment Stephen Hodgkiss, in his article How to Create a Customer-Centric Culture states, “The companies that get it are customer-centric. They put the customer at the heart of decisions, ideas, marketing, system design and more.”   Posted by Stephen Hodgkiss on August 03, 2015 – 2:53am https://markethive.com/stephenhodgkiss/blog/how-to-create-a-customercentric-culture#.VcS0BJO350w They Build Trust I have included a 2007 article by Barry Farber that addresses the Trust Factor successfully. “Win your customers’ faith by learning the 5 key components of trust.” This story first appeared in the March 2007 issue of Entrepreneur. The Trust Factor If building relationships is the key to sales success, then trust is the foundation. Ask any top sales performer what factors contribute to their success, and you’ll hear that building trust is vital in their dealings with customers. But how do you build trust? Usually, it’s the little things you do over time that make the difference. I call this establishing the T.R.U.S.T. factor. The following five strategies will help you form strong relationships and long-term success with not just your customers, but also everyone you surround yourself with. 1. Truth: We can do many things to lose business: not deliver on time, not communicate effectively, not follow up. But from your customers’ point of view, lying is the number-one way to lose their trust and business forever. I’ve been in many situations where I know that the answer I give the customer will jeopardize the sale, but I’ve found that sometimes you lose the battle and end up winning the war. In the long run, you’ve built your relationships around being bone-honest–which also happens to be one of the top traits that high achievers throughout history have had in common. 2. Reliability: Here’s where the T.R.U.S.T. factor starts getting built. Every time you get back to the customer with the information he’s (more…)