Aug 072015
Customer Centric Culture – The Trust Factor What is it that successful business people get about being “customer centric”? A not so subtle element of doing business today has to do with Trust. My conversations with other international traders most always mention trust in the conversation. How do I trust the people I’m doing business with? How do I trust the product that is being presented? “If building relationships is the key to sales success, then trust is the foundation.” The answer is in building relationships. Markethive enhances relationship building through social interaction. The perfect “Social Marketing” environment Stephen Hodgkiss, in his article How to Create a Customer-Centric Culture states, “The companies that get it are customer-centric. They put the customer at the heart of decisions, ideas, marketing, system design and more.”   Posted by Stephen Hodgkiss on August 03, 2015 – 2:53am They Build Trust I have included a 2007 article by Barry Farber that addresses the Trust Factor successfully. “Win your customers’ faith by learning the 5 key components of trust.” This story first appeared in the March 2007 issue of Entrepreneur. The Trust Factor If building relationships is the key to sales success, then trust is the foundation. Ask any top sales performer what factors contribute to their success, and you’ll hear that building trust is vital in their dealings with customers. But how do you build trust? Usually, it’s the little things you do over time that make the difference. I call this establishing the T.R.U.S.T. factor. The following five strategies will help you form strong relationships and long-term success with not just your customers, but also everyone you surround yourself with. 1. Truth: We can do many things to lose business: not deliver on time, not communicate effectively, not follow up. But from your customers’ point of view, lying is the number-one way to lose their trust and business forever. I’ve been in many situations where I know that the answer I give the customer will jeopardize the sale, but I’ve found that sometimes you lose the battle and end up winning the war. In the long run, you’ve built your relationships around being bone-honest–which also happens to be one of the top traits that high achievers throughout history have had in common. 2. Reliability: Here’s where the T.R.U.S.T. factor starts getting built. Every time you get back to the customer with the information he’s (more…)
Sep 172008
I have a great network of interesting successful business people.  I spent last week polling them as to what they think is going on and what we should do about it.  Consistently I was answered “I don’t know”. Then I had to do it again this week and it’s not over yet.  Now the answer has gone from “I don’t know” to “What just happened?” This is what I do know. The people in this network talk to each other about business. You know, “where’s the money?”. The Venture capital is gone or too scared to play. The hard money is gone gone gone. Business activity has frozen in place. The poeple the have money and there are a few still standing are being beseiged by those that missed.  They missed refinancing, they missed stepping back from a deal and got caught, they missed the timing of bring a product to market they just missed. They froze. Does anyone think the “fundamentals of this economy are sound”? The business people I talked to are circling the wagons and are getting ready for the shift.  The current situations and circumstances befalling us are beyond the grasp of our current administrators. These situations and the weak minds involved with them have created the day to day illusions of life in America and then they adopted them with single minded possession. Magnanimously they turned to us and said “it’s for the good of the people.  I rant. What just happened? The Dow is down almost 1000 points is that an illusion? Is there anybody out there. Business is tough.  About 10 weeks ago things changed.  That’s when it stopped. My timing is great I’m trying to start a new consumer business and its starting to look like there aren’t any consumers left. Sustainable products anyone? Howabout Power Assisted Bikes for transportation? Sustainably Yours Mike The tyrant is often a weak little man. He has no special qualities that set him apart from anyone else – yet the gullible idolize him. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)