Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5209/h-block-social-media-programs-success

Who would ever think that a financial services company would be innovative about marketing? But Paula Drum VP of Marketing of H&R Block explains how their programs on Twitter, Second Life and other onlines venues have impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.