Talking to Sophie Shiatis, Vice President of Ecommerce Strategies at PRWeb, I learned about the latest trends they are seeing given the hundreds of clients they are servicing. Adding images, and sound either through video or podcasts is becoming the norm for press releases today. People are not using press releases to drive media results, but instead drive understanding by using different forms of communication. Video is proliferating and as Sophie explains, it is not expensively created video, but instead using inexpensive cameras to improve text content.

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