Business Relationships Today
Need Versus Desire
today’s default definition of Entrepreneur and how to use public relations
As a business owner, marketer or copywriter your job is to build desire in the customer regardless of the product or service you are selling.
As an online mlm entrepreneur you need to ensure that there is the potential in your selected product to create this desire.
This is based on the premise that the consumer can’t control their own desires.
People want to trust the person they are hiring.
People want to know a quality job will be done.
People want to know it will be done quickly and that the plumber will be on time.
Just replace the word want for desire and you can see what I mean.
Normally, whatever your business you would create and focus the desires that will be more successful. BS, this is nonsense unless you want to be in business for 3 months.
This article addresses the 3 month rule and the historic cyclical process. This is pure “DESIRE” marketing, first identified and implemented by Edward Bernays a nephew of Sigmund Freud. https://en.wikipedia.org/wiki/The_Century_of_the_Self
What I call “Desire marketing” is old hat and becoming not workable and not acceptable. In the world of today’s social media, the amazing search tools and the availability of instantaneous transmission of information to any place in the world this methodology is being recognized for what it is and is fading out of reliability.
The business marketing world uses psychological techniques to read, create and fulfill the desires of the public, to make their products or speeches as pleasing as possible to consumers and citizens because you “can’t control your desires” and they can help you recognize and provide for your desires.
I question of the real intentions and roots of this objective.
Where once the Entrepreneurial process was about engaging people’s rational, conscious minds, as well as facilitating their needs as an individual and as a society, the 3 month rule shows how by employing the tactics of psychoanalysis, mlm marketing appeals to irrational, primitive impulses that have little apparent bearing on issues outside of the narrow self-interest of a consumer population.
This is the current ailment of global commerce, “Desire Marketing”, its the continuing attempt at perpetuation of the old illusion illusion of trust.
Trust, oh yeah, TRUST!
How can you trust and illusion. The people that failed in the business communication mentioned in the post are too overly engaged in creating an illusion of business and obviously the illusion of trust, “I’ll call you back”.
Illusions are very flexible and forever forgiving and all to often avoid direct social relationships. Well maybe for 3 months only.
The problem is that trust is an intangible but ever present psychological condition to which one social actor (an individual or a group) relates to another social actor. This indicates the need for social relations.
The solution becomes quite clear once you relieve yourself of the illusion of desire.
Develop a relationship then be consistently true to it. And don’t forget to be true to yourself.
Here is the introduction to”The Century of the self”