Aug 072015
Customer Centric Culture – The Trust Factor What is it that successful business people get about being “customer centric”? A not so subtle element of doing business today has to do with Trust. My conversations with other international traders most always mention trust in the conversation. How do I trust the people I’m doing business with? How do I trust the product that is being presented? “If building relationships is the key to sales success, then trust is the foundation.” The answer is in building relationships. Markethive enhances relationship building through social interaction. The perfect “Social Marketing” environment Stephen Hodgkiss, in his article How to Create a Customer-Centric Culture states, “The companies that get it are customer-centric. They put the customer at the heart of decisions, ideas, marketing, system design and more.”   Posted by Stephen Hodgkiss on August 03, 2015 – 2:53am They Build Trust I have included a 2007 article by Barry Farber that addresses the Trust Factor successfully. “Win your customers’ faith by learning the 5 key components of trust.” This story first appeared in the March 2007 issue of Entrepreneur. The Trust Factor If building relationships is the key to sales success, then trust is the foundation. Ask any top sales performer what factors contribute to their success, and you’ll hear that building trust is vital in their dealings with customers. But how do you build trust? Usually, it’s the little things you do over time that make the difference. I call this establishing the T.R.U.S.T. factor. The following five strategies will help you form strong relationships and long-term success with not just your customers, but also everyone you surround yourself with. 1. Truth: We can do many things to lose business: not deliver on time, not communicate effectively, not follow up. But from your customers’ point of view, lying is the number-one way to lose their trust and business forever. I’ve been in many situations where I know that the answer I give the customer will jeopardize the sale, but I’ve found that sometimes you lose the battle and end up winning the war. In the long run, you’ve built your relationships around being bone-honest–which also happens to be one of the top traits that high achievers throughout history have had in common. 2. Reliability: Here’s where the T.R.U.S.T. factor starts getting built. Every time you get back to the customer with the information he’s (more…)
May 052015
Today’s culture seriously lacks integrity, albeit, good intentions still abound, but dedicated follow up and the bond of the handshake and a man’s/woman’s word have suffered almost total collapse these days. [This is a comment on the above post on by Tom Prendergast]   Business Relationships Today TRUST Need Versus Desire today’s default definition of Entrepreneur and how to use public relations As a business owner, marketer or copywriter your job is to build desire in the customer regardless of the product or service you are selling. As an online mlm entrepreneur you need to ensure that there is the potential in your selected product to create this desire. This is based on the premise that the consumer can’t control their own desires. People want to trust the person they are hiring. People want to know a quality job will be done. People want to know it will be done quickly and that the plumber will be on time. Just replace the word want for desire and you can see what I mean. Normally, whatever your business you would create and focus the desires that will be more successful. BS, this is nonsense unless you want to be in business for 3 months. This article addresses the 3 month rule and the historic cyclical process. This is pure “DESIRE” marketing, first identified and implemented by Edward Bernays a nephew of Sigmund Freud. What I call “Desire marketing” is old hat and becoming not workable and not acceptable. In the world of today’s social media, the amazing search tools and the availability of instantaneous transmission of information to any place in the world this methodology is being recognized for what it is and is fading out of reliability. The business marketing world uses psychological techniques to read, create and fulfill the desires of the public, to make their products or speeches as pleasing as possible to consumers and citizens because you “can’t control your desires” and they can help you recognize and provide for your desires. I question of the real intentions and roots of this objective. Where once the Entrepreneurial process was about engaging people’s rational, conscious minds, as well as facilitating their needs as an individual and as a society, the 3 month rule shows how by employing the tactics of psychoanalysis, mlm marketing appeals to irrational, primitive impulses that have little apparent bearing on issues outside (more…)
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Feb 052015
Making a free massive new social network with over $3000 per month of free (never a cost ever) into a limited residual income (not MLM) but a revenue sharing for the first 1000 is literally genius. Not only does this system save you from ever spending another dime on marketing tools, it shares it’s revenues with you and co-ops the traffic it produces with you, making your quest for leads a never again issue. So, here is what is going on: 1. Revenue sharing for life 2. Ends the cost of marketing 3. Co-op advertising for life 4. Unlimited production of a leads for life 5. Powerful broadcasting platform for politics, business, religion, etc. This offer is fast coming to a close. You need to attend a meeting, discover why we have major investors ready to buy up the remaining limited partnerships to resell them. Because this is that big! Are you still spinning tails pitching your MLM? Are the people that fall for the pitch going to succeed? Any of them? Some of them? You know what I am talking about. Join me for free 100% FREE!   Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Jan 012015
HOW DOES IT FEEL? “Privacy is not an option, and it shouldn’t be the price we accept for just getting on the Internet.” Gary Kovacs How many computers were hacked this year? Good questions, right? Scary cybersecurity news has dominated the headlines constantly this year, with hacks and penetrations, involving Home Depot, Heartbleed, iCloud, Target, Sony and others – banks don’t report the number of times they were hacked. The experts say the attacks will only continue in 2015. But I believe there’s an important opportunity to this amazing year of hacking: the publicizing of a long-overdue conversation about the potential attacks that threaten everyone online. Ok, I decided to do a search for the answer. My search was quite revealing no one gives up there real numbers and the information I ‘encountered’ was for the most part BS. Hence the psyops operatives engage. A Forbes article from a year ago stated that there were 30,000 computers hacked every day. On year later, I think the the rate is up exponentially to around 300,000 every day but the real numbers are probably staggering and they do not want you to know. I say that because searching for that number is like chasing the proverbial “pot of gold”, know one gives the actual numbers, Target, now Sony are two recent examples. Have they said how many? Or by whom? “They” will point to and do point to a convenient boogyman this time its North Korea, last year it was Russia or China or somebody, maybe even the NSA. Here is an interesting revelation: “The US corporate government, for its part, has been on the warpath against North Korea for some mysterious reason. The entire US State Department story about Sony pictures being hacked by North Korea is a case in point. According to IT experts the hacking attack blamed on North Korea could only have been carried out by somebody inside Sony’s US headquarters. As one expert put it, “The Sony breach was an inside job. 100 terabytes of data is too big to transmit over the Internet. At top broadband speeds it would take 661 days at top US speed and, 2,315 day to transmit to S. Korea (and general Asia Pac Rim) at their top transmission speed.”Now the US is trying to indict North Korea for human rights abuses, possibly to deflect world attention from its own widespread use (more…)
Dec 312013
As the economic downturn in the US continues, marketing is going to be hard for all products. But a new report from a recent Wharton Marketing Conference indicates that marketers for upscale, luxury products may have the toughest sales. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Dec 312013
Twitter_Tips: We’ve almost got 50,000 followers…anyone willing to give us a push over the top? :) Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
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Dec 312013
Several holiday spending forecasts have come out so far this autumn with many reporting no rise in spending. A new forecast from Burst Media continues the trend, but also goes so far as to suggest a record low year for holiday buying. The survey found that nearly 63% of consumers plan to spend ‘the same or less’ than they spent in 2008. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)