Mar 242013
 
So, you’ve created a branded social network page. You’re blogging. You’re observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there is a big difference between hearing and listending. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Mar 232013
 
When it comes to content most newspapers and television stations seem to have a corner on the market. But the local marketplace is begging for more content – be it upcoming events, news items or organizational information. Local businesses are in prime position to provide their own local content to consumers, and perhaps get some play on newspaper or television websites at the same time. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Mar 082013
 
For the past year both small and large brands have joined the social marketplace, hoping to engage consumers and build revenue. The problem is that many brands didn’t understand the social space when they signed on – and they still don’t a year later. Here are some tips from RatePoint CEO Neal Creighton. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Feb 192010
 
Wonder no more about how satisfied consumers are in your online community. Viewpoints and Foresee Results have partnered to measure satisfaction, which should help brands and publishers connect in at a deeper level with users. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)
Feb 192010
 
When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth paying for and what isn’t? That is a question many publishers are still trying to answer. Share this:FacebookLinkedInTwitterGoogleTumblrPinterestReddit (more…)